When Google buys ITA, their first order of business will be:
And yet the famous travel search engine will continue to work!
However, its feature set will be permanently ossified.
The latter will ensure a slow death-by-irrelevancy, even if the (likely inevitable) creeping bugginess and ballooning maintenance costs do not.
ITA will fade away. It will be called “bad luck.”
You read it here first.
¹ Explanation here, for victims of American-style schooling.